A Product Whose Time has Come?

I had this emailed to me the other day, Sounds like these guys have done their homework–I think they’re on to something.   November 23, 2015 From the offices of Specialty Products International, Latrobe, Pennsylvania For Immediate Release: At last a truly new and unique product for the fly fishing community, and we are extending an offer to be a part of it. Our passion for fly fishing is like a flame that cannot be extinguished—in fact it grows larger each day, no matter the weather, no matter what is happening in our personal lives, there just isn’t anything as important to us as fly fishing. And since we are already established in the business world as masters of manufacturing and procuring unique, high quality goods, it is only natural that we expand our expertise into the world of fly fishing. Our organization, Specialty Products International, has dedicated a considerable amount of research to this, and after many days of research, interviews, and focus groups we have settled on a product that is a long time in coming. Obviously, we are active in all the forms of social media—Facebook, Twitter, Instagram, and countless message boards. One thing we have noticed is that there seems to be something that fly fishermen love more than getting pictures of their fish–it is getting pictures of themselves with the cork grip of their...

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